Growth Secrets · Contentsquare · Product analytics leadership
Give analytics a bigger job than answering questions
Leading Product Analytics at Contentsquare meant developing people and connecting evidence to product decisions. That is the kind of leadership work I enjoy.
My role
I led Product Analytics at Contentsquare, with responsibility for developing people and helping product teams use evidence in their decisions. I was a Senior Director and a member of the product leadership team.
What I bring to other teams
I help leaders connect analytics to the choices they face: where to invest effort, what to prioritise and what evidence would change their view. Developing managers and giving teams clear responsibility are central to how I work.
A useful leadership principle
An analytics function needs a clear understanding of the decisions it supports. I want the team to have the context and confidence to find opportunities and challenge assumptions. In consultancy, I help leaders establish that purpose and connect it to goals, planning and review.
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