Ted TruscottConsultingGrowth Secrets

Experience & approach

Finding the opportunity. Building the team to deliver it.

I enjoy complex businesses where the answer is not obvious. I bring product, data, technology and commercial thinking together to find valuable opportunities and turn them into something real.

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How I work

Understand the system

Get the context before deciding what needs to change.

Find where change will matter most

Discover opportunities, prioritise potential solutions and give teams a clear focus.

Make the change tangible

Build, test and use evidence to show what changed. Develop people and the way they work so progress continues.

Selected experience

Independent product building

Building AI-enabled products, including sunday.style and Gavel, alongside product and data consultancy. Talky Aftershow was an earlier product experiment.

Senior Director · Contentsquare

Member of the product leadership team, leading Product Analytics and developing a team of analysts and engineers through two managers.

Growth & strategy · Tradeshift

Working on new products across an enterprise marketplace and fintech platform, including product incubation with HSBC.

Product growth · Meta

Working across product, data and commercial teams, using behavioural analysis and experimentation to guide decisions in growth and community integrity.

JustGiving · Qubit · Merrill Lynch

Experimentation, analytics products and equity research: experience understanding customers, incentives and business economics.

Outside work

I invest my own capital using a quantitative, thesis-led and increasingly AI-supported approach. I have performed and taught improv in London, Paris, San Francisco and Malaysia.

Outside that, I enjoy sailing, skiing, calisthenics, running and badminton.