Ted TruscottConsulting and workshops →

Product growth

Growth Secrets

Sharing as much as I can from years at the frontline of product growth, without breaking confidentiality.

Health-tech consultancy · ██████

Fix retention before buying more growth

Diagnosing the growth levers, using weekly reports to guide optimisations and prioritising retention before acquisition.

Read the story →
Facebook

Customer data is only useful if it changes a decision

Connecting customer understanding to commercial action.

Read the story →
Contentsquare

Give analytics a bigger job than answering questions

Developing people and connecting analytics to product decisions.

Read the story →
Independent product building

The hardest assumption was adoption

A working AI product, and a reason to reconsider the proposition.

Read the story →
Growth principle

Why more experiments don't always mean more growth

How opportunity selection, measurement and decisions determine the value of experimentation.

Read the story →