Where is growth getting stuck?
Answer five statements to see your Understand–Identify–Execute profile, then discuss what it means with me.
Thinking about your business today…
We agree on what successful growth looks like.
Techniques that help answer the questions.
A selection of approaches I use, drawing on my product growth work and ADPList masterclasses. The right combination depends on the business, its stage and the decision ahead.
Choosing a product-led growth approach
What kind of growth work does this business need next?
Metrics, metric trees and guardrails
Which behaviours and outcomes should the team try to change?
Growth accounting and waterfall charts
Is growth changing because of acquisition, retention or returning customers?
Funnels, cohorts and segmentation
Where is the important loss, and for whom?
Activation and time to value
What should change so the right customers experience value and are more likely to stay?
Retention and acquisition economics
Would improving retention create more value than the next increment of acquisition spending?
Growth loops that connect value to growth
Can useful product behaviour create the input for more valuable usage or demand?
Opportunity sizing and prioritisation
Which opportunity deserves the next unit of time, people or money?
Experiments, incrementality and low-volume learning
Did the change help, and what should we do next?
Ownership, growth reviews and QBRs
What should change in our priorities, resources or approach?
Need help finding the constraint—or doing something about it?
I work with founders and leadership teams to understand growth, choose opportunities, build and test changes, and help teams deliver. My background includes Product Growth at Meta and leading Product Analytics at Contentsquare.
The question-led format was inspired by The Platypus FDE Blueprint by Anjor Kanekar / Platypus Technologies Ltd (CC BY 4.0). The questions and growth guidance here are my own adaptation for product growth.