Using customer data to change what the business does ↗
At Meta, I worked across teams to connect what we knew about customers with commercial decisions.
Are people working on the thing that matters?
You can have good people, plenty of ideas and a busy roadmap, and still struggle to grow. I want to know what is holding the business back and whether the work people are doing will change it. Then I can help the team do something about it.
Book a free introduction ↗Some questions to start with
- Do you know what is driving the change in your growth?
- Are you losing more through churn than you can gain through acquisition?
- If you could only work on one thing, what should it be?
How I can help
Work out what is happening
I’d break growth down into new, retained, returning and lost users, then look at the groups behind those numbers. That gives us somewhere to start asking why. It also helps us avoid trying to solve the wrong problem.
Choose where to spend the effort
How many people does a problem affect? What could an improvement be worth? What would it take to make it? I use those questions to compare ideas, including new products, growth loops and AI opportunities.
Help the team keep improving
A growth person cannot come up with every good idea. The team needs to understand the users and metrics, have room to make decisions and know whether the work helped. I can lead the work and help build that way of working.
What you should have afterwards
- A clearer explanation of why growth is changing.
- A decision about where to put the team’s time and budget.
- People who know what they are trying to improve and how to judge their progress.
Work I’ve done
Helping the same team cover more ground ↗
At Contentsquare, we covered 3× as many product teams without adding resources by focusing on strategic questions. Better QBRs and metrics helped people choose where to invest.
Working with me
I can work on a particular growth problem or join the team as a fractional product and growth lead. We should be clear about what needs to change and who can make the decisions needed to get there.
Projects start at £10,000. We’ll agree the work and the fee before starting. Fractional leadership and ongoing work are agreed separately. I work throughout the UK and remotely in Europe and the US.
Does the funding round matter?
It helps me understand the context. I’d also want to know what is happening with the product, what the business needs and where the team is struggling.
We already have a CPO or Head of Growth. Can you still help?
Yes. I can take on a particular problem, bring product or analytics experience, or help with work that crosses teams. We would agree how I work with the people already leading it.
Let’s talk.
Tell me what you’re trying to do and where you’re stuck. We can talk it through on a free 25-minute call.
Not sure where to start? Try the growth diagnostic and share your answers ↗