Skip to content
Ted TruscottProduct / Growth / AI
Book a call
Product growth & AI value creation for private equity portfolios

What needs to change in the business?

The plan might call for more growth, better retention or using AI to improve how the business works. I can help work out where that improvement could come from, what it would take and how to get the team doing it.

Book a free introduction ↗

Some questions to start with

  • Where are we losing customers or spending more than we should?
  • What would have to change for the AI idea to be worth doing?
  • Who will do the work, and what is stopping them?

How I can help

Work out where the improvement could come from

I’d look at how customers use the product, why they stay or leave and what the team is building. We can compare that with the plan for the business and work out which ideas deserve more attention.

Put the AI idea to the test

Suppose AI can do a task faster. How much time do people spend checking it? Can it handle the difficult cases? Will people use it? I want to understand the whole job before deciding how much the business could gain.

Help management get it done

Once we choose what to work on, we need people, time and someone who can make decisions. I can lead the product and growth work, help managers develop the team and make reviews useful for deciding what to do next.

What you should have afterwards

  • A view of which product, growth and AI ideas are worth pursuing.
  • A first piece of work we can test against the way things happen now.
  • People responsible for the work, with measures that tell us whether it is helping.

Work I’ve done

Helping an existing team cover more ground ↗

At Contentsquare, we covered 3× as many product teams with the same resources. We changed the questions we worked on and made QBRs and metrics more useful for prioritisation. Other teams adopted the approach.

Working with me

I can look at a particular question before or after an investment, help management with an improvement programme, or work within a portfolio company as a fractional product and growth lead. We would agree the work with the people sponsoring it and the people responsible for doing it.

Projects start at £10,000. We’ll agree the work and the fee before starting. Fractional leadership and ongoing work are agreed separately. I work throughout the UK and remotely in Europe and the US.

Can you help do the work after looking at the opportunity?

Yes. I can stay involved, work with management and lead the product and growth work. We can agree that once we understand what is needed.

How do you decide whether an AI pilot worked?

Compare it with the job people do now. Look at quality, time, cost and whether people use it. Include the effort needed to check the work and deal with mistakes.

Let’s talk.

Tell me what you’re trying to do and where you’re stuck. We can talk it through on a free 25-minute call.

Book an introduction ↗Email me ↗

Not sure where to start? Try the growth diagnostic and share your answers ↗